Avon UK Relaunches With Embrace Your Power

Avon is a world-renowned beauty and cosmetics brand that inspires and empowers millions of women across the world. It offers a wide variety of high-quality, innovative products. It also provides an flexible opportunity for its representatives to earn money while still keeping their promises.

Avon has an average of 20% usage among beauty and health online shoppers. Its brand recognition is 86% in the UK.

Make sure you are in control of your power

Avon UK has launched a relaunch campaign with the message "Embrace your power." The company is featuring women who are leveraging their strengths to make it happen. In a brand new TV commercial, London beatboxer Hamzaa tells her story of finding her voice through music. She wears Avon's Hydramatic Matte Lipstick with a hydrating core of hyaluronic acids. The company hopes that the ad encourages women and helps them feel empowered.

The campaign comes as Avon seeks to reach more customers and expand its market presence. Avon's multichannel strategy includes the launch of its products on Amazon with over 300 of them will be available. The company plans to reach younger consumers through social media platforms such as TikTok or avonuk (Suggested Website) Instagram.

Wunderman Thompson designed the brand's new platform the visual identity, brand and creative strategy in partnership with the brand. Its new global brand positioning, 'Embrace your power' is based on the notion that every woman is born with unique talents however, gender discrimination often blocks this potential. Avon claims to empower women by allowing them the opportunity to become independent representatives, connect with an online community of beauty lovers and offer products that are aspirational at an irresistible price.

Become an Avon ambassador

Founded in 1886 by an entrepreneur and bookseller, Avon became famous for its female-centric business model, Avonuk which included sales representatives (also called 'Avon ladies') promoting products door to door. It was David H McConnell's belief in women being his most valuable customers that inspired him to create the company, named after the character in a Shakespeare play ('Avon" comes from the Latin for beautiful woman).

The brand has a track record of helping women and men to attain financial independence. It has also been involved in charitable causes, such as providing breast cancer research. The brand's heritage of 130 years includes the famous Ding-Dong campaign and continues to be a part of the present with an emphasis on quality products that have a social impact as well as advancing economic empowerment.

When you become an Avon representative you'll be able to manage your business around your schedule for your family and personal life. During the two-week campaign cycle of Avon, your orders can be made on any day that's convenient for your needs. It's best to stick with a specific day so that your customers know they can count on you.

It is also advisable to select an evening to meet with your team members. These are great opportunities to share ideas and tips and also to assist each other in growing their businesses. There's support and training available to assist you in your success, along with incentives and rewards for your efforts.