What is Avon UK?

Avon is a ceremonial county located in the West of England. Bristol and Bath are the main cities. The name is derived from the River Avon.

Avon is the largest direct-sales firm in the world. Six million women read an avon brochure uk brochure each three weeks. Their multibillion-dollar merchandise is sold through their global network of representatives.

Founded in 1886

Avon is the fourth largest pure-play beauty brand and connects 6.5 million customers across 100 countries. The company's corporate culture as well as product offerings reflect its ethos of women for women. The logo, for instance is pink and mother-of-pearl to represent femininity. Additionally all letters, with the exception of the "n" are depicted in capital letters to emphasize their power and importance.

The company was founded in 1886 by David McConnell, who started out as a book salesman. He noticed that female customers - typically women who were at home during the afternoon were more interested in the perfume samples he offered them as an enticement. He enlisted them as sales representatives and the Avon business was born.

Today, Avon is one of the biggest cosmetics companies in the world and a household brand in many countries. It is known for its charitable work and has contributed to campaigns against gender violence and breast cancer. It also is a leader in environmental issues through its own dedicated sustainability group.

The founder of Avon was a fervent believer in the power of women. This was a radical idea at the time, when women were expected to stay home and look after their families. Avon's business model gave them the chance to earn a living and to achieve personal success. Avon is still managed by Angela Cretu who is a strong woman. She is in charge of Avon's business operations outside of Latin America and oversees the global brand.

The company is geared towards women.

AVON is a company that provides food to the table and mascara on lashes. It's the company that fights wrinkles on one hand and breast cancer on the other, and that understands the value of a perfect lip, but is still able to open its mouth to speak out against domestic violence and for women's financial independence. It's the company that provides the 6 million Representatives around the world.

David H McConnell founded the company in 1886 as a method for women to have financial freedom. Today the company is an industry leader in the field of cosmetics and is one of the oldest direct sales organisations in the world. It has amassed an impressive history of 130 years. Despite its age, it's at the top of modern cosmetics and social selling offering a wide array of products such as skincare, fragrance, colour cosmetics fashion jewelry and accessories including lingerie, home care and personal care.

Instead of focusing on traditional retail outlets The company's 5 million Representatives (or "Reps") sell products directly to customers, either face to face or via the internet and build relationships along the way. This model has been tested over many years. It allows mums or fathers, students, young business owners, and retirees the flexibility to work on their own terms while earning. As the pandemic shifts working patterns, it's a strategy that is more relevant than ever. The AVON campaign is celebrating the diversity of female role models that range from an London beatboxer to an art restorer, and an astronomer, all embracing their inner power.

Control your power

Over the past 135 years Avon has stood for advancement for women, empowering women of all ages to run their own business and earn a steady income. Avon's legacy is present today through its famous earning opportunity that allows mums or students, as well as young entrepreneurs to decide their own destiny. The brand is renowned for encouraging women to embrace their inner confidence and strength with its catchphrase 'Ding Dong Avon calling'.

The new 'Embrace your Power' global platform with a visual identity, a unique approach and integrated campaign was created in partnership with Wunderman Thompson UK and is based on the belief that each woman is born with her own unique power however, gender inequality hinders the potential of women. Avon hopes to highlight these strengths by empowering women to reach financial independence and connect them with a community of beauty lovers and provide aspirational beauty products at an affordable price and with a price that is especially relevant due to the high cost of living.

The brand will also go live on Amazon in the UK for the first time in order to increase its omnichannel approach and reach a wider market. Amazon provides more than 300 Avon skincare and cosmetics and also the option of placing orders with an Avon representative in person or via the internet.

This approach has already paid off, with Avon's Awareness score – that measures consumer attitudes towards brands across the world - increasing among Britons who are over 50 by four percentage points since the campaign's launch.

Be a supporter of causes that are important to you

Avon's first sales model was driven primarily by a network of representatives. One of Avon's first representatives Mrs. P.F.E Albee from Winchester was a role model for the present Avon Representatives. She was a pioneer, offering women the chance to achieve financial independence and earn their own money in a time where many women didn't even have the vote.

AVON is dedicated to supporting causes that are essential to women, specifically those suffering from domestic violence and breast cancer. Through our Avon Foundation we support charitable, scientific and educational activities, as well as humanitarian and humanitarian causes across the globe. We're especially focused on helping women enhance their quality of life.

Avon UK donated more than 22 million PS to two domestic violence charities: straight from the source Refuge and Women's Aid. In addition, Avon UK has helped with the 'Four Ways to Speak Up' campaign with Refuge which calls for one in three local authorities in the UK to provide all children and women with access to specialised services to end Gender Based Violence.

Avon's legacy has been deeply ingrained in popular culture. The iconic ding-dong girl from Avon, introduced in 1954, is immortalised by Tim Burton's gothic film Edward Scissorhands. Avon's good reputation is evident in its iconic Avon brochure that has reached more than six million people every week since its first release in 1905.