What is Avon UK?

Avon is an official county in the West of England. The main cities are Bristol and Bath. The name is derived from the River Avon.

Avon is the largest direct-sales business in the world. Six million women receive an Avon brochure online every three weeks. Their multibillion dollar products are distributed through their global army of representatives.

Established in 1886

Avon is the fourth largest beauty company. It has 6.5 million employees in 100 countries. Its ethos is women for women, which is evident throughout its product portfolio and corporate culture. The logo, avon Brochures for example is decorated with pink shades and mother of pearls that represent femininity. In addition every letter, except for the "n" are depicted as capital letters to emphasize their power and importance.

David McConnell founded the company in 1886. He was a travelling book salesman who found that women customers, often housewives at home in the afternoon were more interested in the free perfume samples he offered them. He hired them as sales agents and the Avon company was born.

Today, Avon is one of the world's largest cosmetics companies and Avon brochures a household name across many countries. It is known for its charitable work and has contributed to campaigns against gender violence and breast cancer. It also is a leader in environmental issues with its own sustainability group.

The founder of avon uk brochure believed in importance of empowerment of women. This was a radical concept at the time, when women were expected to stay home and take care of their families. Avon's model of business provided them the opportunity to earn a living and achieve personal success. Avon is still run by Angela Cretu. She is a powerful woman. She is responsible for business operations outside Latin America and oversees the global Avon brand.

The company specifically designed for women.

AVON is the brand that put mascara on lashes and food on tables. It's the company that fights wrinkles with one hand and breast cancer with the other, who understands the importance of a flawless lip, yet still opens its mouth to speak out against domestic violence and for women's financial independence. It's the company which supports six million Representatives across the world.

David H McConnell founded the company in 1886 as a way offer women financial freedom. Today the company is a leader in the cosmetics industry and one of the oldest direct sales organizations in the world. It has an impressive history of 130 years. Despite its age, it remains at the leading edge of modern cosmetics and social selling with a vast array of products including cosmetics, fragrance, cosmetics, fashion jewellery and accessories including lingerie, home and personal care.

Instead of being a retailer that focuses on traditional outlets, the company's five million Representatives (or "Reps") offer products directly to the customer face-to-face or online, developing relationships along the way. It is a model which has been tested over time. It allows mums, fathers, students, entrepreneurs in their early years and retirees to work on their terms while earning. This model is more relevant than ever as the pandemic alters the working habits of people. The new campaign of AVON celebrates women who play a variety models such as a London beatboxer to an art restorer, and an Astronomer, all accepting their power.

Make sure you are in control of your power

Avon has been a symbol of change for women for more than 135 years. It encourages people of all ages, regardless their age, to run their own businesses and earn a flexible salary. Avon's legacy continues with its iconic earnings opportunity, offering mothers, students, and young entrepreneurs to take control of their own destiny. The brand is also known for empowering women to embrace their strength and confidence through its 'Ding Do, Avon calling' catchphrase.

The new Embrace Your Power global platform visual approach, a creative campaign and integrated campaign were created in collaboration with Wunderman Thompson UK. It is based on the belief that every woman is born with a unique power, however gender inequality limits it. Avon hopes to highlight these strengths by empowering women to achieve financial independence and connect them with a community of beauty lovers and offer aspirational beauty products with a price that is irresistible, which is especially important due to the high cost of living.

The brand will also debut on Amazon in the UK for the first time to further expand its omnichannel approach and reach a larger market. Amazon offers over 300 Avon beauty and skincare products and also the option to purchase them through an Avon representative in person or online.

This new approach has already paid off, with Avon's Awareness score – that measures consumer attitudes towards a variety of brands every day rising among Britons who are 50 or over by four percentage points since the campaign was launched.

Supporting the causes that matter to you

Avon's early sales model was primarily driven by a group of representatives. One of Avon's early representatives Mrs. P.F.E Albee of Winchester was a role-model for the present Avon Representatives. She was a pioneer, offering women the chance to gain financial independence and earn their own income in a time when women didn't even have the vote.

AVON is committed to supporting the causes that are most important to women, particularly those addressing breast cancer and domestic violence. Through our Avon Foundation we support charitable education, scientific and research activities, as well as human rights and humanitarian causes all over the globe. We're particularly focused on helping women improve their quality of life.

avon Brochures UK has donated more than PS22 million to domestic violence charities, Refuge and Women's Aid. In addition, Avon UK has helped in the 'Four Ways To Speak Out' campaign by Refuge which calls for one of three local authorities in the UK to provide all women and children with access to specialist services in order to end Gender Based Violence.

Avon's history has been embedded in popular culture. The iconic ding-dong Avon girl which was first introduced in 1954 was immortalized by Tim Burton's gothic masterpiece Edward Scissorhands. Avon's healthy image is evident in the iconic Avon brochure that has been seen by more than six million people each week since it was introduced in 1905.